Resignation Media has partnered with Buzztime to integrate its DOOH network, Chive TV, with Buzztime’s bar trivia solution. Chive TV offers a five-hour loop of viral videos such as stunts and other licensed videos from The Chive website, and Buzztime offers trivia, card games, arcade games and more, according to a press release.
This DOOH solution will reach more than 5,000 bars, restaurants and venues, such as Buffalo Wild Wings, Beef O’ Brady’s and more. It will reach a combined audience of 40 million bar customers, according to the release.
“Through the combination of our two networks, partnering with Chive TV enables us to expand our respective brands into the fast-growing Digital Out of Home space,” Ram Krishnan, CEO of Buzztime, said in the release. “This is a unique opportunity that creates highly engaging experiences for guests while building tremendous value for advertisers and we are excited to take it to market.”