Moving Tactics recently teamed up with Under Armour to deliver touchscreen displays to an interactive festival to raise awareness for the opening of the company’s latest location in Cape Town, South Africa. At the event, customers could participate in a Bicycle Dual where they peddled on stationary bikes to see who got the best speed, while two 55-inch displays recorded their time, according to a press release.
The retailer also placed a punching bag with micro-sensors that recorded how hard customers could hit it at the festival, which used a 42-inch touchscreen display to show results, with winners getting Under Armour coupons. Moving Tactics also provided a 40-inch touch table to provide information on the Under Armour brand and products.
“We had nothing but positive feedback on the activation, which ticked so many boxes — engagement, fun, hype (and) driving traffic to store,” said Lorianne Cloete, the marketing lead at Apollo Brands, the South African Under Armour distributor.
“It was perfect. We had loads of really good sales generated from the 20 percent vouchers and a fantastic amount of traffic to the store. We also managed to create a database of over a thousand people, which is incredible!”